Step 01 of 06

Diamond Framework

Four questions that define what winning looks like before a single name is considered.

What does winning look like?

Describe the outcome if this name succeeds. Be specific: market position, emotional response, competitive advantage.

What strengths does the name need to carry?

What does your product actually do better? What should the name evoke or suggest?

What gaps in the market does this fill?

What's missing in your competitive set? What are competitors failing to communicate?

What is the name's one job?

If the name could only do one thing, what would it be? Spark curiosity? Signal premium? Own a feeling?